Effective: Dec 24, 2019
Who we are?
AdsPulse provides online (e.g., banner advertising) and terrestrial (e.g., traditional direct mail) marketing services. To do this, we follow a privacy methodology that balances the consumer privacy efforts with the need to encourage and support a growing and diverse internet with the utilization of data. This belief structure supports a personalized marketing experience that brings benefits to consumers through more advance marketing strategies through better personalization and more free publisher content on the internet when done properly. By visiting any AdsPulse website and sharing any information with us, you agree to be bound by this Privacy Policy.
Definitions
Personally Identifiable Information (“PII”): Information that can be linked to an individual person. This type of data includes things like full name, home address, telephone number, or email address.
Non-Personally Identifiable Information (“Non-PII”): Information that cannot identify an individual person, such as an IP address, browser types, operating systems, domain names, access dates and times, referring website addresses, online transactions and browsing and search activity.
Privacy Policy Overview
We have included brief bullet points summarizing our practices solely for your convenience and reference purposes. This table is not an exhaustive description of our privacy practices and should not be construed to define, limit, and/or describe the scope or extent of this Privacy Policy. As a result, we encourage you to review the entire Privacy Policy:
- Information Collection: PII – We collect PII on behalf of our clients to manage and monetize their data within compliance of the law and voluntary self-regulation. Additionally, a consumer may wish to provide PII on his/her own initiative, register with a publisher to download a mobile app, or want to add their information for lead generation purposes with AdsPulse or its client.
- Information Collection: Non-PII – The Non-PII we collect may include, as an example, IP address, browser types, operating systems, domain names, platform type, language preference, access dates and times, referring website addresses, online transactions web browsing, and search activity.
- How Information is Used – We may use your PII to mail you an offer to your home address or Non-PII for purposes such as enhancement of our digital services for online marketing, and to more effectively match advertisements, applications, and website content to your interests.
Sharing Your Information – We may share your information with third-party service providers with whom we have contracted, our subsidiaries and affiliates, third-party marketing partners, business partners, and our clients and publishers, as expressly provided for. - Your Choices – You may regulate the collection and use of Non-PII via the opt-out options provided herein or by uninstalling or electing not to install a web browser or mobile application.
- Security – We use reasonable and appropriate security measures to protect your data.
- Retention – We retain online Non-PII for IBA for no more than eighteen (18) months. Aggregate reports generated from such data may be retained for a longer period, as ad delivery and reporting data. We serve as an agent for our clients to manage their first-party data and will retain that data based on each of their specific retention policies.
- Changes – We may change this Privacy Policy at any time by posting the revised Privacy Policy on the Site along with the date such Privacy Policy was last updated.
- Contact Us – If you have any questions about this Privacy Policy, or the practices discussed herein, please contact us at privacy@adspulse.com
Scope
This Privacy Policy is primarily intended to provide a description of the ways in which we collect and use the information to deliver advertising through direct mail and digitally across the Internet. This Site is not intended for use by those who are not legal residents of the United States. Neither the Sites nor our online activities or services for our clients, are directed toward or intended for children. We do not collect PII from any person of whom we have actual knowledge is under the age of 18. By using our website, the website of any of our publishers in our networks or submitting information to us, you consent to our use and sharing of the information collected or submitted as described in this Privacy Policy.
Please be aware that in addition to our Sites, the websites of our clients and publishers, applications on which we place advertisements and any third-party websites linked to one of our Sites, may also collect information from you for various purposes, including, but not limited to, providing advertisements about goods and services likely to be of greater interest to you. Such information collected by such websites and mobile applications and their affiliated or third-party partners may include Non-PII through the use of cookies and other technologies. It may also include any PII you choose to provide in registering and transacting with such websites and mobile applications. Although we choose our business partners and clients carefully, AdsPulse is not responsible for the privacy practices of websites and mobile applications operated by such third parties. You should check the applicable privacy policies of such websites and mobile applications you visit to determine how they handle any information they collect from you.
What We Do?
AdsPulse operates a data management business for its clients for terrestrial (e.g., direct mail) and digital advertising technology (the “Technology”) enabling marketers to target advertising based upon our proprietary composite of multiple intent signals of users and to recognize devices that you may use to connect to the Internet such as computers, mobile devices, tablets, smart TVs, game consoles and any other device that enables data collection and exchange (all referred to as “Screens”) for the purpose of sequential targeting, interest-based advertising, cross-screen attribution, and optimization of digital advertising. We help advertisers, advertising networks, online merchants and websites (our “Clients”) do a better job at engaging with their customers and prospects (their “Users”). This Privacy Policy covers the data collected by AdsPulse Technology as well as the information collected on www.adspulse.com (the “Website”).
Privacy At the Core
Our philosophy on privacy follows the framework of Privacy at the core. We integrate privacy at the core of our product design, development, and engineering. Our goal is to provide consumer privacy at the same time relevant advertising, which benefits everyone involved, especially advertisers, consumers, and small businesses who relies on advertising as a method of monetization. Ensuring the protection of privacy throughout the entire lifecycle of the data is of the utmost importance, and we are careful to protect privacy as data is collected, used, and destroyed responsibly.
Data Collection and Use
We collect information from your use of our Technology. When you visit any website, mobile site, app or other digital media property where our Technology is enabled (“Client Sites”), we may collect information about your interaction with, and the content on, that Client Site. The information collected via the Technology is put into a “message” and is sent to our servers each time a User visits a Client Site. Our servers use the information to create a unique identifier for every device that our technology is able to recognize within a reasonable probability. Our Technology uses machine learning to perceive common characteristics between multiple Screens (e.g., common IP address) to infer the likelihood that two Screens belong to the same household. By inferring these types of relationships, we can help our Clients understand how Screens might be related so Clients can deliver advertising and content personalized to their Users based on User interests gathered across multiple Screens. AdsPulse may use non-PII that it has collected or that it obtains from third parties to create data segments and intent profiles, based upon User interactions with our Clients as well as other User behavior, such as the websites visited and mobile applications used by a User.
AdsPulse licenses the data collected as described herein to third parties in connection with our business, including to our clients, our partners and other third parties (collectively our “Business Partners”). This shared information may include non-PII information about your particular Screen (e.g., hardware make and model), its operating system, advertising identifiers (such as Apple IDFA or AAID), IP address, carrier identifiers, and other connectivity information, browser version, precise geolocation information, and cookies. This information may be categorized to create audience segments with common interests, intent or other characteristics, but does not include PII. We may also share aggregated, non-PII with our Business Partners, such as aggregated reports derived in part from the information we have collected. The information we share may also be combined with third party data to provide an even broader service to our Clients and Business Partners.
We may disclose information collected from the Website and through the Technology we have if we have a good-faith belief that the disclosure is reasonably necessary to comply with the law, legal process or an enforceable government request; to enforce applicable terms of use for our services; to detect, prevent or otherwise address illegal activity, fraud, or security issues; or to protect the property or safety of our users, AdsPulse, or the public as required or permitted by law. We may also make both PII and non-PII available to subsidiaries and affiliated companies that are under common ownership or control within the AdsPulse family.
We may transfer information, including PII, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. If AdsPulse is involved in any such transaction, you will be notified via prominent notice on our Website of any change in ownership or uses of your information, as well as any choices you may have regarding your information.
We also provide information to third parties who provide services to AdsPulse in connection with operating and maintaining the Website and the Technology. These service providers are prohibited from using the information we provide for purposes other than performing services for AdsPulse. In addition, we may share aggregated information with Business Partners and the general public, such as usage statistics or demographic trends regarding how you and others may interact with the Website and/or Technology.
Information Security
The security of your information is important to us. AdsPulse has implemented reasonable security measures to protect the information, both during transmission and once it is received, including without limitation, use of firewalls, application controls, and encryption. No method of electronic storage or transmission over the Internet is 100% secure. So while AdsPulse strives to use commercially reasonable means to protect your information, we cannot guarantee complete security. If you have any questions about these security practices, please email us at privacy@adspulse.com.
Child Privacy
AdsPulse Website and Technology is designed for people 18 years of age and older. We do not knowingly collect PII from anyone under the age of 13. If we are made aware that we have received PII from someone under the age of 13, we will use reasonable efforts to remove that information from our records. If you believe that this has occurred, please contact us at privacy@adspulse.com.
AdsPulse
Attn: Privacy Officer
200 Spectrum Center, Suite 300
Irvine, CA 92618
privacy@adspulse.com
