Forbes: How Machine Learning Truly Applies To Digital Identity, Part Two
What sounds more fun? Filling in spreadsheets with data for eight hours or coming up with new and exciting ideas? I’ll go ahead and assume you went with option two. …
Forbes: How Machine Learning Truly Applies To Digital Identity: Defining The Problem
With the onset of digital advertising, one of the early promises was to reach specific individuals or small groups of individuals, as opposed to a large audience of a broadcast TV or radio show. To fulfill this promise, advertising and marketing technology …
Forbes: How To Maintain A High-Quality Big Data Company (Part II)
Knowing all the details about your delivered data helps you maintain your quality and help your customers to understand and use your product better. In the previous article, we discussed how to maintain the overall quality of a big data company by …
Forbes: How To Maintain A High-Quality Big Data Company
These days, accessing big data has become easier than ever due to reduced costs in storage and processing. Companies are collecting data anywhere they can from web traffic, mobile apps and IoT devices, along with many other third-party sources.Read Full Article …
Forbes: Making Better Use Of Location-Based Data For Advertising
One of the biggest challenges for today’s marketer is to attribute actions from the physical world to steps taken in the digital world. Questions such as “How many of my website visitors actually visited my store?” or “Which one of my advertising …
